Digital Marketing Manager

About Zaytuna College

Zaytuna College is America’s first accredited Muslim liberal arts college that offers undergraduate and graduate degrees. A central goal of the College is to reintegrate the once vital and influential voice of Muslim thought and erudition back into the ongoing conversation of great ideas, which is informed largely by shifting Western values, and to do so within the context of our new, globalized society and in the manner articulated by the College’s mission statement: “to educate and prepare morally committed professionals, intellectuals, and spiritual leaders, who are grounded in the Islamic scholarly tradition and conversant with the cultural currents and critical ideas shaping modern society.”

The Position

The Digital Marketing Manager serves as the lead in digital marketing efforts for Zaytuna College, a Muslim liberal arts college, and its auxiliaries. It combines independent work alongside teamwork in a fast-paced marketing team. It will support the College’s ongoing multichannel marketing efforts, including multiple annual fundraising and admissions campaigns, and collaborate with internal departmental teams across Zaytuna College.

Full-time benefits include healthcare, vision, and dental care, as well as paid time off during Muslim holidays. Salary is negotiable depending on experience. This is a great opportunity to devote your time and skills to a greater cause.

Key Responsibilities

1. Digital Marketing Strategy & Execution: Plan, implement, and manage all aspects of digital marketing, including SEO/SEM, email marketing, CRM, social media, and display/search advertising campaigns.

2. Project Management: Use project management software to develop and maintain digital marketing calendars and execution schedules year-round, ensuring timely delivery of campaigns and content.

3. Content Creation & Management: Create, organize, and manage content for various digital platforms, ensuring it aligns with the College’s brand and objectives.

4. Social Media & Website Management: Maintain and grow the College’s social media channels (e.g., Facebook, Instagram, X, YouTube, WhatsApp etc...), engage with community members, and respond to questions and comments in a timely manner. Execute regular updating and maintenance of the College’s website.

5. Email Marketing & CRM: Organize and manage the email subscriber lists, execute email marketing campaigns, and nurture relationships with current and potential audiences. Manage external email accounts and databases.

6. Analytics & Reporting: Track, analyze, and report on digital marketing performance using data insights to optimize spend and performance. Produce regular actionable performance reports, identifying trends and opportunities for improvement.

7. Emerging Technologies: Stay up to date with emerging digital marketing technologies and make recommendations for integrating new tools and techniques into campaigns as appropriate.

8. Design: Design or coordinate the creation of graphics in accordance with the College's brand guidelines.

9. Testing & Optimization: Plan, execute, and measure A/B tests and conversion experiments across digital marketing channels to improve performance.

Other Duties  

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this position. Duties, responsibilities, and activities are subject to change, preferably with adequate notice. 

Education Qualifications

Minimum of a BS/MS degree in marketing or similar field, or a combination of transferable work experience and certifications

Required Experience and Skills

• Proven 2-5 years working experience in digital marketing management
• Deep knowledge of social media channels and of the Muslim online community in North America and internationally
• Knowledge of Google Analytics and other analytics tools used in digital marketing and ability to provide regular reports
• Self-starter, proactive, positive attitude, and willingness to learn and grow with the College
• Working knowledge of HubSpot
• Working knowledge of email marketing and best practices

Preferred Experience and Skills Qualifications

• Preferred knowledge of specific marketing tools and software including but not limited to: HubSpot, Mailchimp, Adobe Creative Suite, Asana, Microsoft Teams, HTML, CSS, JavaScript, and CMS platforms
• Preferred knowledge of implementing Google Tag Manager and executing Google Adwords campaigns
• Preferred knowledge of A/B testing and optimization

Work Hours

5 days a week, 8 hours per day within the Pacific Time Zone. Flexibility to work within other North American time zones. Typical hours align with standard business hours, with occasional evening or weekend hours as scheduled in advance.

Employment Requirements

• Email your cover letter and resume to employment@zaytuna.edu.

• Be sure to include the title of the job you are applying for in the subject line of your email.

To Apply

Email your cover letter and resume to employment@zaytuna.edu with the job title in the subject.

Zaytuna College is an equal opportunity employer